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In this course, you will learn growth hacking to launch your business with a focusing on digital marketing, mainly through workshops.
In the process, you will learn about analytics, which is essential for running the kaizen cycle, and you will challenge the certification of web analystics consultant.
More than 40,000 people have taken the Web Analystics Consultant exam in Asia, and more than 60 companies nationwide encourage their employees to obtain the certification. If you can acquire the certification, you will have more opportunities to find employment as a digital marketer in Japan and other Asian countries.
In addition, those with excellent grades will be able to obtain internship work with the Japanese Association of Web Analysts and opportunities to take the Advanced Web Analyst course.
Study Contents
- Web Analytics Consultant courses and exams
- Analysis of target users, competitors, and your own business
- Utilization of Google Analytics and other analytics tools
- Social media promotion and acquisition of target users
- Creating landing pages, official websites, and web forms
- Content marketing and social networking to attract customers
- Regular PDCA cycle for kaizen and optimization
The class will use the LMS Moodle by teams and will be an on-demand course centered. Students will share their ideas and research with each other to enhance their knowledge and business plans.
Each person’s high quality output will enhance the class as a whole.
This course is designed for students with no knowledge of HTML, programming, or digital marketing, and will be taught only with free and easy-to-use solutions.
Prerequisite Courses
The course is designed on the assumption that the student understands how Internet programs work. The course is designed assuming that the student understands how Internet programs work.
Knowledge and understanding:
Knowledge and understanding of web analytics to understand the market, how to attract customers digitally, and how to acquire leads and sell products, with the ability to apply this knowledge and understanding in business, as well as operational experience.
Thinking and Decision Making:
Understanding the user and pursuing UX, differentiation from the competition, and the ability to make decisions that allow you to make selective and focused business decisions
Interest and motivation:
Constantly exchange information with colleagues and instructors on user psychology, insights, and the latest business trends through this course.
Skills and Expressions：
Ability to flexibly use business frameworks, digital marketing solutions, and offline user observation/surveys to create successful business models.
Attitude:
Able to carry out agile, bottom-up lean model projects by planning and kaizen (PDCA cycle) to achieve goals.
Objectives of this course
Technical capabilities
Technical capabilities to launch services in line with the market and receive orders
Business design capability
Business design capability to build a highly unique business model
Information Sensitivity
High information sensitivity to gather and share the latest information about users and business
Research Experience
Accumulated experience in conducting effective user and competitor research
Kaizen experience
Accumulated experience of agile bottom-up kaizen in projects
Grading
Midterm and final exam
Submit business plan and website, articles and kaizen report
Attendance in class
Online training scores
Submit weekly reports (post articles about the lessons learned)
Marketing capabilities
Number of traffic and website results for articles you have built
Passing the Web analytics Consultant Exam
Course Fee
80,000 yen (88,000 yen including tax) per student
Includes Moodle (LMS), video and live classes for each of the 16 courses, and grading.
Web analyst certification exam and textbook are not included in the cost.
Syllabus
Purpose and overview of the lesson
The growth hack to launch a business in the center of the digital marketing in this course, learn in the workshop center.
For indispensable Analytics in order to turn the improvement cycle in the process, also challenge the certification of web analytics workers.
The two qualifications are web analysis officer in Japan center is a course that you take 40,000 people, but also qualification of the employees in the country 60 or more companies are recommended. If it is qualification also increase employment opportunities of as digital marketers in Japan center.
The Outstanding Students can obtain web analytics officer Association of internship of business in Japan, the opportunities for students of senior web analytics officer
【content of study】
Web analysis mechanic courses and tests (up to 2 times can take)
· Google Tag Manager and Google Analytics
· Shopify opening of the online E-commerce by establishment of the landing page form · FAQ
Content to attract customers by marketing and SNS
· Regularly Kaizen optimization of the PDCA
Using the LMS of Moodle in the classroom, a lecture center of the on demand. Students will enhance the knowledge and business plan while sharing ideas and research with each other.
Each can enhance the entire class if the quality of the output.
Reference) Web Analytics Consultants Association
[Take courses as a premise]
Desirable if there is a basic knowledge of the Internet. or self-study program is structured and the Internet of mechanisms to understand in advance on their own is a prerequisite. Mathematics of knowledge may be the level of junior high school students.”
Diploma Policy
Knowledge and understanding
Web analysis to know the market
Attract customers method in the digital
The method of lead acquisition and product sales
That to gain knowledge and understanding and operation experience that can be applied in business
Thinking and judgment
The pursuit of the user’s understanding and UX
Centralized differentiate itself from the competition and the selection and
To wear a decisiveness that can of business decision-making
Interest and motivation
User of psychological insight
Trend of the latest business
To always exchange information with colleagues and lecturers the through this course
Skills and representation
“Business Framework
Digital Marketing Solutions
Offline user observation and survey
That can make a business model to be successful by utilizing flexibility
Attitude
Planning to achieve the targets
According to the kaizen (PDCA cycle)
It is advanced the project of the lean model by Agile bottom-up
Goals of this subject
Technical capabilities
And technical capabilities that can increase orders up the combined service to the market
Business design capability
they can build their own highly business model business design capabilities
Information sensitivity
high information sensitivity to share to collect user and the latest information of business
Research experience
And accumulation of users and effectively perform experience the investigation of the conflict
Kaizen experience
And accumulation of kaizen experience in Agile bottom-up in the project
[Method of grading]
It focuses on how to proceed with the basic technology and projects in Basic. To focus on attracting customers and analysis in Advance
Interim and completion test Submit a submission, articles and kaizen report of business planning and web site 20%
Participation lesson “The number of online training Submission of the Weekly Report (article posted on the learned lessons)” 40%
Marketing capability Traffic number of articles that were constructed, the results of the web site 30%
Get certfication of Web Analytics Consultant Pass our WAC exam and get certification 10%
The completed web site, content, build traffic, PDCA report (9 times), and comprehensive evaluation by the test pass or fail. Not report only evaluates actively actively tackle attitude in Moodle or on the lesson. The certification acceptance and performance evaluation of the test will be separate from, but of the certification exam is an essential condition of the unit acquire.
Necessary infrastructure
Sandbox environment in which students can be installed experience of WordPress and GTM and GA
Kirirom own media
It is built your own website on your own sub-domain (WordPress, etc.) environment