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Digital Marketing is one of the most efficient ways to become rich. You can be using social media to boost or promote your products or services. However, there are plenty of social media out there which you can choose to use based on your business logic and target audience.
Here are 10 social media that used by millions of users around the world. After this article, you will have some idea to choose which social media suit your business
1. FaceBook
With more than two billion users using it every month, Facebook is the biggest social networking platform around. That is almost a third of the population of the world. There are more than 65 million corporations using Facebook accounts and more than six million advertisers actively promoting their Facebook business, making it a reasonably safe bet if you want to have a social media presence. On Facebook, it’s easy to get started because almost all content formats work well on Facebook, like text, photos, videos, live videos, and stories.
2. YouTube
YouTube is a video sharing site where a billion hours of videos are viewed every day by users. You can create a YouTube channel for your business to get started, where you can post videos to view, like, comment, and share with your subscribers. YouTube (owned by Google) is also regarded as the second largest search engine after Google, in addition to being the second-largest social media platform. Finally, in order to increase your presence on the platform, you can also advertise on YouTube.
3. Tik Tok
Tik Tok is a growing social network for music videos. In the first quarter of 2018, it was the most downloaded app in the world, beating Facebook, Instagram, and other social networking applications. Users can record and edit videos for up to 60 seconds, add music and special effects.
4. Instagram
Instagram is a social media app for photo and video sharing. It enables a wide variety of content to be posted, such as images, videos, stories, and live videos. It has also launched IGTV for longer-form videos recently.
You can have an Instagram company profile as a business, which will provide you with rich analytics of your profile and posts and the capacity to use third-party software to schedule Instagram posts.
5. WhatsApp
In over 180 countries, WhatsApp is a messaging app that is used by people. Initially, only individuals used WhatsApp to interact with their family and friends. Gradually, individuals began to interact via WhatsApp with companies.
WhatsApp has developed its business platform to allow companies to have a proper business profile, provide customer service, and share updates about their transactions with customers.
6. Messenger
Inside Facebook, Messenger used to be a messaging feature, and since 2011, Facebook has made Messenger itself a standalone app and expanded its functionality significantly. Businesses can now use Messenger to advertise, build chatbots, submit newsletters, and more. These characteristics have provided organizations with a variety of different ways of communicating and interacting with their clients.
7. WeChat
WeChat developed into an all-in-one platform from a messaging app, much like WhatsApp and Messenger. Users can also use WeChat to shop online and make offline payments, move cash, make reservations, book taxis, and more, in addition to messaging and calling.
In China and some parts of Asia, WeChat is the most common. WeChat might be a nice option if you’re doing business in those areas (where social media sites like Facebook are banned).
8. Twitter
Twitter, for news, entertainment, sports, politics, and more, is a social media site. What separates Twitter from most other social media platforms is that it puts a heavy focus on real-time data, which is happening right now. Another remarkable characteristic of Twitter is that, unlike most social media platforms that have a far higher amount, it only allows 280 characters in a tweet (140 for Japanese, Korean, and Chinese).
9. Snapchat
Snapchat is an app for social media that focuses on sharing images and short videos between friends (as snaps are known). It popularized the Stories format, which subsequently proliferated on other social media sites such as Instagram. But the emergence of Instagram Stories seemed to have impeded the growth of Snapchat and the interest of advertisers in using Snapchat in general for their brands.
10. Pinterest
Snapchat is an app for social media that focuses on sharing images and short videos between friends (as snaps are known). It popularized the Stories format, which subsequently proliferated on other social media sites such as Instagram. But the emergence of Instagram Stories seemed to have impeded the growth of Snapchat and the interest of advertisers in using Snapchat in general for their brands. Because users of Pinterest want to be motivated to try or buy new stuff, having a presence on Pinterest can help put your brand on their minds.
