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The influences of Information Communication Technology (ICT)
The advancement of ICT influences the growth of the travel and tourism industry in every kind of business. First, multimedia is a way to promote the travel industry, such as Instagram, Facebook, and Tripadviser. Second, ICT can create photo and graphic designs which tourism suppliers need to advertise their products. It has Canva, Adobe, and Davinci. Third, it provides GPS which tourists use to find the tourist destination. Mostly, they use Google Maps. Fourth, ICT contributes real-time crowd control in tourist attractions such as alert systems and emergency notification. Last but not least, it developed to track visitor movement by using GPS and smartphone. It is important for tourism suppliers, especially during this COVID-19 pandemic.
Pros and cons of ICT in tourism sector
The advantages of using ICT in the tourism sector. First, it was used as E-commerce to promote tourism through online platforms. Second, in the hotel industry, it was used to manage employee’s productivity and hotel’s revenue. Third, in the tourism industry over the world use ICT for the business transaction by trading and providing information to consumers about the product. Last, ICT helps tourists who have not experienced traveling by providing the information, recommendation and booking information that is related with tourist destinations on online applications such as Booking.com, Agoda, and Google services.
The disadvantages of using ICT in the tourism sector. First, not all the online information is true and efficient. Second, the fake information goes viral very fast through the internet and it will affect the business. Third, not every firm in the tourism business has funds to support the technology device. Fourth, if we implement the high end technology into the natural destination, it will affect natural resources and it seems not to be a natural destination anymore. Last but not least, if everything is replaced with technology, it may affect the number of employees. As we can see some hotel industries in the developed countries are replacing people with robotech.
The strategies to limit the risk by Using ICT
There are a few strategies which can be implemented to limit risk and disadvantages of using ICT in the tourism industry. Firstly, provide what the firm advertises to the consumer without fail, so when tourists meet their expectations they will not share the fake information about your business. Secondly, tourism suppliers have to think about how to implement the technology properly into their company in order to prevent money wasted without getting any profit back. Lastly, limited technology devices in some tourist destinations because not all tourists are satisfied with using technology to guide them. For example when they visit a history place they need a tour guide to describe what has happened in the past, they want to feel naturally, not just listening to the recording devices.
Information Communication Technology can aid the tourism sector in facing the COVID-19 pandemic for 2 reasons. First, social media play an important role to share information which relates to the pandemic very fast and recently update data to everyone to be aware of the virus. Second, due to the internet service provider being everywhere along with the COVID-19 application, it can track people movement and alert them about the safety and danger of where they should go or not.
