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Laptop is a kind of modern material, which is useful for the education field. Laptop can help to comfort students by finding information such as: scholarship news, improving their skills ability and research. Moreover, out of benefits in education, Laptop also can help for all sections. They are business, economic, agricultural and other sections. What is more, we can use Laptop to relax by going to entertainment programs. According to the description above, Laptop has a lot of advantages, which people require in living conditions and developing countries. So nowadays there are a lot of brand laptops all around the world, which are strongly competing in the market. For example, Apple Brand, Dell Brand, Lenovo Brand and etc.
The purpose of this article is to describe the process of selling an Apple brand Laptop in the market. The strategies to achieve goals include setting target customers, setting a price, advertising campaign, setting long—term objective, opinion poll, developing our product and finally evaluation plan.
DESCRIPTION OF THE PROCESS OF SELLING APPLE LAPTOP
- Setting target customers: In order to sell Apple brand of computer at a high rate in the market, Apple set the clear target of users around the world. Mostly, people, who are in middle age, are likely to use MAC since its operating system of MAC is good and it looks high when people hold it. Besides, young generations are also the target of Apple company as well since now it is a modern industry and young people tend to use it more frequently because of the high quality such as high GPU and light level and it suits for them to utilize since it thinks of user experience.
- Setting price: price is a special case in selling products. If we set too high a price, it is hard for customers to accept what we set even though they like our product. If we, however, set too low a price, it can only comfort to customers but not comfort to our company. It is inappropriate for the quality of our laptop. Nowadays, competition is everywhere, strongly and also has quality as well. Normally, they put the price around 900$ up in the market since they considered the quality and the popularity of it in the present.
- Developing our product: Out of updating the system in MAC and the shape of it, Apple brand may not be able to stand till now. For one generation to one generation, Apple changed the shape of the computer smaller and easier to carry on. Furthermore, either the operating system or the UI, it’s more easy to the users than the past.
IN CONCLUSION
To sum up, this article is to introduce and tell some of the selling process of Apple. Honestly, the strategy of selling products is different, depending on the company. However, I would like to suggest that students and exploring people should do research more and study about Apple’s strategy since it is one of the top famous brands in the world.
