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1. Know Your Audience
Just like any other social media market strategy, the first step to creating good memes is to understand your audience.
So, for example, if your brand is targeting millennials, you could create memes around things that they are interested in.
While marketing with memes, brands need to find a fine balance between promotion and engagement. BarkBox’s marketing campaign got the combination just right.
Image via Twitter
For instance, Apple TV’s audience is interested in movies. So, many of their memes on Twitter have movie references that will resonate with their audience.
2. Add Originality to Popular Memes
Sure, you want to engage your audience by giving them a few good laughs. At the same time, don’t forget that you are marketing with memes. You need to work to increase your brand awareness.
Everyone on the internet is already sharing memes. So, to stand out, you’ll have to put in some effort. Instead of just reposting the latest memes, get creative with them.
How can you capitalize on trending memes for marketing purposes?
Understand what the meme implies and try to think of ways to align it with your brand or products. You could incorporate your brand’s slogan, name, mission, or simply a picture into the meme for branding purposes.
Ruffles, for example, often weaves their brand name into memes that are going viral. This type of meme-jacking can help your brand become more memorable.
Image via Twitter
3. Keep Up with What’s Trending
Timeliness is a crucial factor when you’re marketing with memes.
You should watch out for Twitter and Facebook trends to find out what people are talking about. If you can manage to create a meme based on the most popular trends at the right time, your meme is more likely to go viral.
The American restaurant chain, Denny’s, is known for having a quirky sense of humor. When Apple launched their new Mac Pro, netizens were discussing how it looked similar to a cheese grater. Continuing the chain of jokes, Denny’s came up with a meme on the same topic.
Image via Twitter
That’s all there is to remember when you’re making memes for marketing. Just make sure you resist the temptation to go overboard.
Publish memes sparingly for marketing. Posting a marketing meme every day can make it seem like you’re trying too hard to get the attention of your audience.
