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Pageviews indicate the value for how many times a page, identified by a single unique URL, was viewed by a user. PVs are also called accesses.
You should be careful because PVs are often confused with both sessions which represent the number of visits and unique users which represent the net number of users.
What are average PVs?
The average value of PVs per user. In general, PVs are calculated as the number of PVs per session. Some tools calculate PVs as the number of PV per unique user.
How to calculate average PVs
The average number of PVs can be determined by using the simple Arithmetic Mean Formula: The sum of all of the numbers in a list divided by the number of items in that list.
Let’s look at an example.
When Mr. A visits the apparel web store ABC Shop and views four pages, the PVs count is 4. After that, Mr. B visits ABC Shop and views 6 pages. You add together the number of PVs for both users and then divide the total by the number of sessions: 10/2. The average PVs for ABC Shop is 5.
