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Why is branding important in marketing?
It is simply because it can be your company or business representative toward your costumer. It is more than a name, sign, slogan, symbol or design. It is about your product or service to offer. Branding is important to make customer differentiate you easily from another competitor. Choosing the right branding will make customer get easier to remember you among competitors outside. Good branding should not only showing your business name or symbol but also your quality, reputation, experience and credibility.
Your brand will be recognized as a good brand if it can fulfill several elements such as successfully deliver your message to the customer. Besides that, branding has to represent your credibility. Last but not least is establishing a personal connection with the customer and your product or services. Not only that, business or company with good branding should also be able to motivate the buyer to buy the product or using the service that you offer.
Talking about why is branding important in marketing cannot be separated from its main function as a connector between the customer and you. There is no possibility of being a success without fully understanding your customer need. The understanding can be reached if you can integrate your brand strategy with the public point of view. Just imagine your brand as something that you would like to offer. It means that you really need to deeply understand the public need for product and service that can be their solution.
Once you can create great branding that can represent the best solution and product to offer based on customer needs then they will keep your brand in your heart and minds. Of course, you need to do research, define and build your branding. Your success cannot be created directly after the customer purchase product or using your service. The process of building good branding need the time to examine the product or service based on the customer after purchase experience. Just be sure to provide best product and service as promised to create a loyal customer.
Actually, branding is not only about how to gain a loyal customer but also keeping loyal employees. The employee will be loyal if you can create product or service that is reputable and believed. Here are several points to make sure that your branding can easily reach customer attention:
- Be the sure to create a brand that related to the target audience
- Share your unique value and showing the importance of your product and service
- Create a brand that reflects the promise of quality and reputation as your brand promise
In this era, social media is such an effective tool for successful branding. In fact, most of the customer nowadays use internet services to find a solution for their needs. You can take the advantage of the trend by connecting the existence of Google and social media presence. Google is the tools for the customer to search their needs while social media can be your great SEO media marketing. Integrate your branding in social media completed with customer review, testimony and feedback is a great way to create success branding.After creating the branding, you cannot simply leave it there. You need to show consistency through create a dialog to gain feedback from the customer. By doing this way, you can simply alert the customer of your newest product or services while keep maintaining their problem through providing a solution and gaining feedback. It is also a great way to manage and construct a better product and service while maintaining your branding reputation toward customer mind. Those all explanation above can be the answer and given a deeper understanding why is branding important in marketing.
Example of success branding implementation in web marketing
Apple
It is undeniable fact that Apple is becoming one of the strongest brand in the world. Estimation of this brand value according Forbes magazine is around 87, 1 million dollar which is suceed to defeat other powerful brand including Microsoft, IBM and even Google. The logo carry the message concept of simplicity. Apple corporation itself keep maintaining their goal to create a simple, comfortable and easy to use. Even though keep simple, Apple product always up to date and high quality designed.
This is the reason why many people willing to stand on the line for days every time the new Apple product is launched. People always have thought of simple, comfort and easy to use but still be able to express the society life style. Besides that, the prestige of having well known of good quality product as offered by Apple is still in mind of most costumer of electronic product. Their ability to sincronize their brand goal and prouct quality is the main reason why their brand logo will always remind in people minds.
LG
LG of Lucky Goldstar is also one of successfull brand. For the company, LG logo means acessibility, adaptation, inovation and friendly. Customer seen LG product as symbol of satisfied product with high quality. The brand itself is easier to remember since it has similarity with person face.
HP
HP or Hewlet Packard is the next of the best branding in electronic industry. With its easy to remember of logo with blue and white color, this brand creating a simple but elegan brand. HP company combine the eye catching brand logo with their best quality of product which makes people around the world recognize their reputation. When people see the logo of HP branding then they will likely referrring it into series of simple, elegant and qualified product on the list.
After creating the branding, you cannot simply leave it there. You need to show consistency through create a dialog to gain feedback from the customer. By doing this way, you can simply alert the customer of your newest product or services while keep maintaining their problem through providing a solution and gaining feedback. It is also a great way to manage and construct a better product and service while maintaining your branding reputation toward customer mind. Those all explanation above can be the answer and given a deeper understanding why is branding important in marketing.
