PR（Public Relations）施策は、企業や組織が外部や内部のステークホルダーとのコミュニケーションを管理し、信頼構築やイメージ向上を図る戦略的な取り組みです。メディアリレーション、イベント開催、社会貢献活動などが含まれ、組織の理念や価値観を伝え、良好な関係構築に寄与します。 PR施策は広報活動や危機管理なども包括し、総合的なコミュニケーション戦略の一環となります。
PR measures
PR (Public Relations) measures are strategic efforts by companies and organizations to manage communication with external and internal stakeholders, building trust and improving their image. This includes media relations, event hosting, social contribution activities, etc., and contributes to communicating the organization’s philosophy and values and building good relationships. PR measures include public relations activities and crisis management, and are part of a comprehensive communication strategy.