オンラインとオフラインの統合を目指す概念です。店舗での購入体験をオンラインで補完し、顧客の利便性を向上させます。例えば、スマホで注文し店舗で受け取るなどのサービスがあります。
OMO (Online Merges with Offline)
It is a concept that aims to integrate online and offline. Complement the in-store purchasing experience online and improve customer convenience. For example, there are services such as ordering with a smartphone and picking it up at the store.