Customer Experience＝CXと表される事が多く、顧客の認知から購入や利用までの一連の流れの中で得る体験です。CXを高めることで、顧客はエンゲージメントを感じ、さらなる利用や共有・拡散へとつながります。
Customer Experience (CX)
Customer Experience is often expressed as CX, and is the experience gained during the entire process from customer recognition to purchase and usage. By increasing CX, customers feel engaged, leading to further usage, sharing, and dissemination.