6Rは、STR分析を行う上で有効な6つの要素（市場規模（Realistic scale）、成長性（Rate of growth）、競合状況（Rival）、優先順位（Rank）、到達可能性（Reach）、測定可能性（Response））です。マーケティング戦略の評価や改善に使用されます。
6R
The 6Rs are six elements that are effective in conducting STR analysis: market size (Realistic scale), growth potential (Rate of growth), competitive situation (Rival), priority (Rank), reachability (Reach), and measurement. Possibility (Response). Used to evaluate and improve marketing strategies.