訪問観察調査（ホームビジット）は、調査対象の自宅を訪問し、日常生活行動を観察する調査方法です。日常生活の中で製品やサービスの使用状況をリアルに把握することができます。観察を終えたあとに適宜質問することで、行動の理由や心理状態を深堀して調査対象者への理解を深めます。
Visit observation survey (home visit)
A home visit is a research method that involves visiting the home of the person being surveyed and observing their daily living activities. You can get a real-time understanding of how products and services are used in your daily life. By asking appropriate questions after completing the observation, we can dig deeper into the reasons for their actions and their psychological state, deepening our understanding of the research subjects.