視聴率（View-Through Rate, VTR）は、動画広告を最後まで視聴したユーザーの割合を示す指標です。視聴率は、視聴された回数を広告が表示された回数で割ったものです。高い視聴率は、広告の内容が視聴者にとって魅力的であり、最後まで視聴される可能性が高いことを示します。視聴率は、広告の効果を評価し、クリエイティブの改善やターゲティング戦略の見直しに役立ちます。
Viewership rating
View-Through Rate (VTR) is an indicator that shows the percentage of users who watched a video ad to the end. View rate is the number of times an ad is viewed divided by the number of times the ad is shown. A high viewership rating indicates that the content of your ad is appealing to your audience and they are likely to watch it until the end. Viewership ratings help you evaluate the effectiveness of your ads and help you improve your creative and rethink your targeting strategy.