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The Web Analytics Association (WACA) is an organization that cultivates experts in digital marketing centered on web analytics. It supports the improvement of business outcomes through networking among members such as Web Analysts, SNS Managers, and Web Advertising Managers, as well as by facilitating connections with companies.
WACA operates courses and certification exams that provide systematic learning in web analytics, advertising, SNS management, GA4 utilization, and more, offering a framework for objectively evaluating participants’ capabilities. It also provides a matching service connecting companies and organizations with its members, expanding members’ opportunities to secure work through project referrals, job postings, public support programs, and consulting. Furthermore, it hosts seminars, study groups, and information media to disseminate industry trends and the latest know-how, aiming to spread knowledge and advance the field of web analytics.
Through these activities, WACA’s role is to increase the number of “people who can analyze” in society and transform corporate digital strategies into data-driven ones.